Apple announces abandonment of car manufacturing

Recently, foreign media reported that Apple COO Jeff Williams and Vice President in charge of automotive projects Kevin Lynch have announced to employees that the Apple automotive project will begin to wrap up, and most of the employees in the automotive team will be transferred to the AI department led by John Gyanendra.

According to data, Apple launched the Titan car manufacturing plan in 2014, but the plan was halted multiple times during this period, and the car manufacturing business officially ended this year.

Several industry representatives in China have expressed their views on Apple's decision.

Among them, Li Xiang, CEO of Ideal Auto, recently stated on a public platform that Apple's decision to abandon car manufacturing and focus on artificial intelligence is an absolutely correct strategic choice, and the timing is also appropriate.

Firstly, by developing artificial intelligence into toC, Apple will become a $10 trillion enterprise; If artificial intelligence loses, Apple will become a trillion dollar enterprise. Artificial intelligence will become the top entry point for all devices, services, applications, and transactions, and it will be Apple's ultimate battle.

Secondly, it has been made into a car and achieved great success. Apple's market value will increase by $2 trillion, but the necessary condition for the success of cars is still artificial intelligence. The electrification of automobiles is the first half, while artificial intelligence is the final.

The artificial intelligence extended by mobile phones is bits, the artificial intelligence of cars is atoms, and artificial intelligence spans both the digital and physical worlds.

Finally, Li Xiang stated that the three necessary conditions for the success of artificial intelligence include talent, data, and computing power.